GDPR
Last updated: March 5, 2026
Website: w-kingaudio.com
Applicable to: EU/EEA & UK users (GDPR & UK GDPR compliant)
This Privacy Policy explains how W-KING AUDIO (“we”, “us”, “our”) collects, uses, stores, and protects your personal data in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the UK GDPR.
1. Data Controller Information
Data Controller: W-KING AUDIO
Website: w-kingaudio.com
Contact for privacy requests: support@w-king.com
We are responsible for processing your personal data lawfully, transparently, and fairly.
2. What Personal Data We Collect
We collect only the data necessary to provide our services:
- Name
- Email address
- Shipping & billing address
- Phone number
- Order & payment information
- Device and browsing information (via cookies)
- Customer support messages
3. How We Use Your Data (Legal Bases under GDPR)
We process your data based on Article 6 of GDPR:
- To fulfill your order (contract necessity)
- To process payments and deliver products
- To send order updates and support messages
- To improve our website and services (legitimate interest)
- To comply with legal obligations (tax, invoices, refunds)
- With your consent, for marketing emails (you may opt out anytime)
We do not sell your personal data to third parties.
4. Who We Share Data With
We share data only with trusted partners necessary for operation:
- Shopify (our e-commerce platform)
- Payment providers (Stripe, PayPal, Shop Pay)
- Shipping carriers
- Customer service tools
- Legal & tax authorities when required by law
All partners are GDPR-compliant.
5. International Data Transfers
If we transfer data outside the EU/EEA, we use:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions approved by the EU Commission
6. Data Retention
We keep your data only as long as needed:
- Order data: retained for legal/tax requirements (usually up to 7 years)
- Marketing data: kept until you unsubscribe
- Cookie & analytics data: deleted in line with our Cookie Policy
7. Your Rights under GDPR
You have the right to:
- Access the data we hold about you
- Rectify incorrect or incomplete data
- Erasure (“right to be forgotten”)
- Restrict processing
- Data portability
- Object to direct marketing
- Withdraw consent at any time
To exercise these rights, email: support@w-king.com
We will respond within 30 days.
8. Complaints
If you are unhappy with how we process your data, you may lodge a complaint with your local Data Protection Authority (DPA).
9. Security
We use encryption, secure servers, and strict access controls to protect your personal data from unauthorized access, loss, or misuse.
10. Cookies & Tracking
We use cookies to improve your experience. For details, see our Cookie Policy.
11. Changes to This Policy
We may update this policy occasionally. The latest version will always be posted at w-kingaudio.com.
Contact
Email us directly
To help us process your request faster, please include your order number if available.