GDPR
Last Updated: March 5, 2026
This Privacy Notice applies to individuals located in the European Union (EU), European Economic Area (EEA), and the United Kingdom (UK).
It explains how W-KING AUDIO collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and the UK GDPR.
1. Data Controller
Data Controller: W-KING AUDIO
Website: w-kingaudio.com
Privacy Contact: support@w-king.com
We process your personal data lawfully, fairly, and transparently, in accordance with applicable data protection laws.
2. Personal Data We Collect
Depending on how you interact with our website, we may collect:
- Name
- Email address
- Billing address
- Shipping address
- Phone number
- Order and payment information
- Device and browser information
- Cookie and analytics data
- Customer support communications
We collect only the personal data necessary to provide our products and services.
3. Why We Process Your Data
Under Article 6 of the GDPR, we process personal data for the following legal bases:
- To process and fulfill your orders (performance of a contract)
- To process payments and arrange delivery
- To provide customer support
- To improve our website and services (legitimate interests)
- To comply with legal and tax obligations
- To send marketing communications where you have given your consent
You may withdraw your marketing consent at any time by clicking the unsubscribe link in our emails or by contacting us.
We do not sell your personal data.
4. Who We Share Your Data With
We share personal data only when necessary to operate our business, including with:
- Shopify
- Payment service providers (such as Stripe, PayPal, and Shop Pay)
- Shipping and logistics providers
- Customer support platforms
- Analytics and website service providers
- Government or regulatory authorities where required by law
These service providers process personal data under appropriate contractual and legal safeguards.
5. International Data Transfers
Some of our service providers may process your information outside the EU or UK.
Where required, we rely on appropriate safeguards, including:
- European Commission Standard Contractual Clauses (SCCs)
- UK International Data Transfer Addendum or other approved transfer mechanisms
- Adequacy Decisions adopted by the European Commission or the UK Government
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Notice or to comply with legal obligations.
Typical retention periods include:
- Order and accounting records: up to 7 years, where required by law
- Marketing information: until you unsubscribe or withdraw consent
- Cookie and analytics data: according to our Cookie Policy
7. Your GDPR Rights
Subject to applicable law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete information
- Request deletion of your personal data
- Restrict or object to certain processing activities
- Receive a copy of your personal data (data portability)
- Withdraw your consent at any time where processing is based on consent
To exercise any of these rights, please contact:
We will respond to your request within one month, as required by the GDPR.
8. Complaints
If you believe that your personal data has not been processed in accordance with applicable data protection laws, you have the right to lodge a complaint with your local Data Protection Authority (DPA) or other competent supervisory authority.
9. Data Security
We use appropriate technical and organizational measures to protect your personal data, including secure servers, encryption, access controls, and other industry-standard security practices.
While we strive to protect your information, no method of electronic transmission or storage is completely secure.
10. Cookies
Our website uses cookies and similar technologies to improve functionality, analyze website traffic, and enhance your shopping experience.
For more information, please refer to our Cookie Policy.
11. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business practices or legal requirements.
Any updates will be published on this page together with the revised Last Updated date.
Contact Us
If you have any questions about this Privacy Notice or how we process your personal data, please contact us:
W-KING AUDIO
Email: support@w-king.com
Website: w-kingaudio.com